Top 5 Beauty Retail Apps on iOS in South America in Q1 2024

In the first quarter of 2024, the top 5 beauty retail apps on iOS in South America demonstrated varied performance in terms of downloads and active users. Let's dive into the specifics of each app's trends.

O Boticário saw a dynamic quarter. Weekly downloads peaked at approximately 134K in the week of January 29, followed by a gradual decline, ending the quarter at around 29K. Active users started strong at around 766K and surged to nearly 1.03M by the end of January before gradually decreasing to about 635K by the end of March.

Beleza na Web - Cosméticos maintained a relatively stable download rate, with a notable drop in mid-March to 8.4K. Active users fluctuated slightly, starting at around 84K and experiencing a dip to 66.7K in mid-March, then rising again to approximately 71.4K by the end of the quarter.

SEPHORA: Maquiagem e Perfumes had a consistent download rate throughout the quarter, averaging around 16K weekly downloads. Active users showed a steady increase, starting at 129K and peaking at 147K by mid-March, ending the quarter at 146K.

Representante Eudora experienced stable download trends, with a slight peak at 16K in late January. Active users were consistently around 130K, with minor fluctuations, ending the quarter at approximately 137K.

O Boticário Revendedor showed steady weekly downloads, reaching a peak of 16.6K in late January. The number of active users consistently increased, starting at 95K and ending the quarter at around 113K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.